Career in Management, Career Management Alliance, career management skills, Managements Jobs, Definition of career management, Career Management Services, MBA Jobs

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MBA 2012 Exam Dates

Career in Management

Introduction
This field is very competitive.

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Eligibility & Course
There is no specific qualification required to be in this profession instead a wide range of educational backgrounds are required for marketing, sales and promotions management positions, a bachelor’s or master’s degree in business administration with an emphasis on marketing is required for advertising management positions, a bachelor’s degree in advertising or journalism and a bachelor’s or master’s degree advertising or journalism and a bachelor’s or master’s degree in public relations is required for public relation management positions.

Nature of Work :
Advertising, marketing, promotions, public relations and sales managers coordinate the market research, marketing strategy sales, advertising, promotion, pricing, product development and public relations activities. Advertising managers overses in house account creative and media services department. Marketing managers with the help of subordinates develop the firm’s marketing strategy, estimate the demand for products and services offered by the firm and its competitors and also idently potential markets. Public relation managers direct publicity programs to a targeted audience. They make recommendations to enhance the firm’s image on the basis of social economic and political trends that might ultimately affect the firm. Sales managers direct the firms sales program.

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